http://www.adamsavenuedesign.com/human-face/
Beauty - in the eye of the beholder
If you Google search for beauty, you will find wikipedia in the number one spot. According to wikipedia, "Beauty is a characteristic of a person, place, object, or idea that provides a perceptual experience of pleasure, meaning, or satisfaction."
There are many industries, products and brands that have built themselves up on celebrating beauty or apparently enhancing our beauty.
Take for example the famous Dove 'Campaign for Natural Beauty' (see youtube insert above) where they celebrate beauty as a form of diversity and uniqueness and associate their brand with the simple and natural rather than the traditional slim and perfect model beauty that we are used to in popular media. The clip above is a popular youtube advertising phenomenon where Dove used social networking to provide this clip of a model without any makeup and what she finally becomes when a team of makeup artists, hairdressers and graphic artists are part of the process. I have always enjoyed wathcing this campaign.
Of course, there are beauty pageants State-side and also now appearing on the internet e.g. http://www.insearchoftheworldsmostbeautifulwoman.com/main.php which is a growing market due to the low barriers to market, the reach of the readership and the driving need for the contenders to be considered the most beautiful.
Plastic Surgery is a growing industry where we can be cut and pasted to suit our tastes and those of others. Most people know someone or at least of someone who has had a breast enlargement, a nose job or their teeth straightened.
When we pour through pictures of perfect models and actors- what is it about them that makes us tick?
Who is attractive? According to research - particularly with men, they find that averageness and symmetry in a face are components for finding a woman attractive.
Apparently, for women it is till more about control and ability to provide for the family. Apparently, females are more scent-oriented and use this sense to select or reject potential partners according to the suitabiity to their immune system. This meaning that there is more likely to be healthy offspring.
the human face - beauty 16
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